Analytics
Fix missing, duplicated or unreliable purchase tracking.
Tracking work checks whether purchase events are firing once, with correct parameters, across WooCommerce, GA4, Google Tag Manager, Google Ads and Meta.
The problem this service addresses
Advertising decisions become unreliable when purchase events are missing, duplicated, attributed to the wrong domain or blocked by consent and checkout redirects.
Who it is for
- Stores spending on Google Ads or Meta Ads
- Teams comparing WooCommerce revenue against GA4
- Stores using off-site payment redirects
- Agencies responsible for reporting accuracy
What will be inspected
- Data layer events
- GTM triggers and tags
- GA4 purchase payloads
- Google Ads conversion tags
- Meta Pixel and Conversions API events
- Cross-domain settings
- Consent behavior
What is included
- Tracking diagnosis
- Tag and trigger correction within scope
- Purchase event validation
- Duplicate event checks
- Documentation of tracking changes
What is excluded
- Advertising campaign management
- Guarantees of attribution perfection
- Consent legal advice
- Server-side tagging hosting fees
- Third-party platform outages
Customer requirements
- GTM and analytics access
- Ad platform access where relevant
- WooCommerce admin access
- Permission to place test orders
- Consent tool details if installed
Working process
Controlled diagnosis before production changes.
Where possible, repairs are tested away from the live checkout first. Any remaining risk is documented before launch.
Scope
Confirm symptoms, affected systems, access requirements and completion criteria.
Reproduce
Run targeted tests to confirm the issue instead of relying only on reports.
Diagnose
Inspect logs, configuration, plugin behavior, network requests and relevant third-party services.
Repair
Apply focused changes and avoid unrelated rebuilds unless the scope requires them.
Validate
Retest affected flows, then document the result and remaining recommendations.
Deliverables
What you receive
- Tracking findings
- Implemented tag changes
- Validation screenshots or notes
- Open risk list
Timing
Often 3-7 business days
Cross-domain and server-side tracking may require additional scope.
Pricing
Quoted after scope or from $699 with checkout repair
Tracking-only work can be scoped after access review.
Technical notes
Tracking validation may use GTM preview, browser developer tools, GA4 DebugView, ad platform test tools and WooCommerce order comparisons.
Frequently asked questions
Can this be completed without affecting the live store?
Many checks can be completed without changing production. Repairs that may affect checkout should be tested on staging where practical.
What happens if the cause is outside WordPress?
The finding is documented and the next owner is identified, such as hosting, payment processor, DNS provider or a third-party integration vendor.
Do you need admin passwords?
No passwords should be sent in forms or ordinary email. Access is arranged through a secure method after scope is confirmed.
Need a reliable technical diagnosis?
Send the symptoms and the affected store flow so the next step can be scoped correctly.